Client: Ogilvy and Mather, Cape Town
Tools: Adobe Illustrator, 18 000 Chappies, a few dedicated helpers to put this baddie up.
Production: SJ Artists
Video: Nice One Steve
Chappies is a much loved South African bubble gum brand. The inside of Chappie wrappers are filled with interesting "Did You Know" facts. After asking the public to submit a batch of new facts for the wrappers, Ogivly hired me to create an illustration for an edible mural depicting one of the submitted facts to be put up in Woodstock and to be made entirely out of Chappies.
15 hours and nearly 18 000 Chappies later the mural was done and the community was invited to help themselves to the product. Another 15 minutes later it was gone.