I've been meaning to write a post about pricing for illustration for some time and I've written several drafts, some as far back as December. The problem is that when it comes to ones livelihood, emotions may get a little flared, so I have avoided posting the results. I'm also, I have to admit, a little nervous of the response that may come as a result of speaking my mind on pricing, but I may as well dive in and go for it.
Pricing is a dark art and not something that everyone is good at or understands how to balance based on timing, expectations, cost and client. Not to mention usage fees and buy-outs among the myriad of other factors that may impact a commission There is a lot that can affect the costing on a project, but people often forget that their costing has an affect too.
I'm talking about under-pricing and the resulting knock-on effect on your industry at large. It's something myself and my studio-mates have discussed multiple times, each time getting more and more disheartened by the lack of insight people seem to have for their pricing and its communal effet.
Steven Bonner has written a great piece for The Mighty Pencil called Pricing: The Key to Not Destroying Everyone’s Career and it's worth taking a look at. While the title may be a little dramatic, he makes some very good points.
Take the above quote, for example. Sound advice, right? Of course it is. And it's chock full of more sound and obvious advice that some folks may have missed when it comes to considering their costing.
I'm not trying to come across as being bitter or angry. I'm writing this from a place of love and genuine interest and care for the South African illustration industry at large. You're a talented lot, and I want to see you and the rest of our fellows thrive, so please think about your industry when pricing. We are, despite our differences in style, methods and training, all very much reliant on one another to make this industry a thriving and healthy one.
Head over HERE to read the post by Bonner. I'm sure you'll find it interesting.